Press Release

Joanna Gaines & KILZ® Debut ‘Magnolia Lakehouse Collection’ from Magnolia Home

A New Color Collection to Refresh Your Space with the Serenity of Lakeside Living

Today, Joanna Gaines and the KILZ® brand, a leader in high-quality paints and primers, reveal the new ‘Magnolia Lakehouse Collection’ of colors curated by Joanna for Magnolia Home. Crafted by KILZ, this new palette highlights seven colors, drawing inspiration from the peaceful charm of lakeside living—a theme that is making a splash in the new season of the celebrated home-renovation series, Fixer Upper: The Lakehouse.

“My latest project for Fixer Upper is a beautiful, mid-century style house set against Lake Waco. I wanted my paint choices throughout the home to amplify its setting and nod back to its origin story. I love how this palette of nature-forward hues turned out—they feel fresh yet familiar, bold yet comforting,” shares Joanna Gaines.

Meet the colors poised to bring fresh lakeside life into your home:

  • Tranquil Waters: a neutral grey with a tinge of blue inspired by still water.
  • Superior: a true-blue hue with a sense of sophistication and ease.
  • Cognac: an earthy brown with rich, reddish hues that evoke warm elegance and depth.
  • Juniper Tree: a warm, sun-washed green that nods to secluded pathways and untouched landscapes.
  • Remote Trail: a rich green hue with warm undertones that captures the grounding qualities of nature.
  • Wooded Acres: a warm and woodsy brown with a touch of green.
  • Blanched: a versatile, warm beige that pairs well with a range of other hues.

You can find the collection colors in the new Magnolia Home by Joanna Gaines®️ Classic Interior Paint line offering great coverage and hide at an affordable price starting at $44.99 per gallon located at select Ace Hardware stores and coming soon to For more details and available store locations, visit

The collection is also available in all other Magnolia Home paint lines by KILZ in interior, exterior, and cabinet paint offerings at Ace Hardware,, and Lowe's. To view the full Magnolia Home by Joanna Gaines paint line, and interact with the Lakehouse Collection, visit

Experience the inspiration behind these transformative hues and stream Fixer Upper: The Lakehouse on Max and Discovery+.