A color that calms the mind, cleanses the palate (so to speak), and refreshes any space called for an intimate and immersive experience to reveal as Behr Paint’s 2023 Color of the Year. Blank Canvas DC-003, is a warm and welcoming white hue that provides the perfect backdrop to enhance any room.
Eighteen members from U.S. and Canada media outlets were invited to the Hamptons, New York for a self-care retreat to embrace everything Blank Canvas symbolizes: having the chance to feel restored and refreshed for the limitless possibilities of the future. The luxurious, rejuvenating experience was created for guests to build up to the highly anticipated announcement.
The media guests, Behr and The Home Depot team members were led to a beautifully designed vignette highlighting the color’s indoor and outdoor usability amid a tranquil lawn setting that unveiled Blank Canvas as the 2023 Color of the Year. “We haven’t executed an in-person Color of the Year announcement for the past two years,” said Jodi Allen, Global Chief Marketing Officer at Behr Paint. “It was incredible to see the team’s vision come to life and the reaction of our captivated audience of media. It was a special experience to share as team members and with our partners at The Home Depot.”
Several teams across the Marketing Shared Services team were involved, from Digital and Color + Creative to Brand Marketing and Retail Experience, and more. The efforts resulted in generating 1.4 billion earned media impressions—a key marketing metric—built color credibility for the brand and drove social media engagement.
In addition to the immersive retreat, this year, the Marketing team revealed new research to prove the power of the color white. This consumer data was leveraged to showcase how Blank Canvas answers the call for providing a relaxing, calming, and mood-boosting hue that consumers are looking for in their homes.
Explore the 2023 Color of the Year, Blank Canvas.